Max Factor Color Elixir Lipstick 135 Pure Plum is actively moisturises for smoother, full lips (vs bare lips), Rich colour lipstick infused with moisture, Works overtime for smoother-looking lips in 7 days, A blend of 60 percent emollients, conditioners and antioxidants including vitamin E, Colour Elixir Lipstick gives you smooth, soft lips with gorgeous colour.